Chefs Plate
Chefs Plate is Canada's most affordable meal kit delivery service. They make meal planning incredibly easy with weekly menus of tasty meals at the click of a button. With a dinner at your doorstop model, open your box to discover everything you need to make a delicious dinner, including step-by-step recipe cards and fresh produce. Skip the trip to the grocery store and cook easy, affordable meals in 15 to 30 minutes. Save time and enjoy the best part — eating!
The Goal
Scale mobile marketing campaigns adjacent to Chefs Plate’s digital marketing strategy that promotes their meal kit delivery service more effectively and at a lower CPA.
Objectives & Tactics
Develop customized marketing funnels that increase conversion rate by a minimum of 5%
Split test several different ad formats including dynamic, photo and video ads and scale based on results
Restored and modernized outdated AB marketing content into more engaging paid media assets that aligned with the angles
Our Results
152%
CVR Increase
3.8M
Users Reached
42%
Sales Volume
61%
Decrease In CPA
26%
Remarketing Lift
"The team at AppArc really opened our eyes to an entirely new set of customers through their mobile app inventory. We mostly focused on standard channels like paid social and search but to know we could just pay a consistent CPA for an unfamiliar channel was a no brainer for us! These guys are highly knowledgable of the mobile app space and were constantly proactive at making optimizations for our campaign."
Shelley G.
Affiliate Manger, Chefs Plate