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Chefs Plate

Chefs Plate is Canada's most affordable meal kit delivery service. They make meal planning incredibly easy with weekly menus of tasty meals at the click of a button. With a dinner at your doorstop model, open your box to discover everything you need to make a delicious dinner, including step-by-step recipe cards and fresh produce. Skip the trip to the grocery store and cook easy, affordable meals in 15 to 30 minutes. Save time and enjoy the best part — eating!

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The Goal

Scale mobile marketing campaigns adjacent to Chefs Plate’s digital marketing strategy that promotes their meal kit delivery service more effectively and at a lower CPA. 

Objectives & Tactics

Develop customized marketing funnels that increase conversion rate by a minimum of 5%

Split test several different ad formats including dynamic, photo and video ads and scale based on results

Restored and modernized outdated AB marketing content into more engaging paid media assets that aligned with the angles

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Our Results

152%

CVR Increase

3.8M

Users Reached

42%

Sales Volume

61%

Decrease In CPA

26%

Remarketing Lift

 

"The team at AppArc really opened our eyes to an entirely new set of customers through their mobile app inventory. We mostly focused on standard channels like paid social and search but to know we could just pay a consistent CPA for an unfamiliar channel was a no brainer for us! These guys are highly knowledgable of the mobile app space and were constantly proactive at making optimizations for our campaign."

Shelley G.

Affiliate Manger, Chefs Plate