Sleepgram
Based in Los Angeles, Sleepgram was started with the goal of producing affordable yet premium bedding products. The company’s initial focus was its flagship product, the Sleepgram Adjustable Pillow. The product line has since expanded to include other cozy accessories, including bamboo sheets, weighted blanket, and other bedding.
The Goal
Develop conversion-focused campaigns on paid social and new advertising channels to acquire a minimum of 125 customers per day by week 7, within predetermined CPA ranges and unit economic thresholds.
Objectives & Tactics
Design marketing funnels adjacent to Sleepgram's e-commerce store that attracts users more effectively.
Optimize front-end ad creatives to increase engagement and CTRs.
Acquiring new customers through our exclusive mobile app/game inventory.
Our Results
4X
Lift In Total Sales
162%
CVR Increase
100k
New Customers
43%
Decrease In CPA
22%
Amazon Sales
"AppArc has helped our company dramatically improve our growth and revenue within the US market. Not only have they have been able to successfully deliver high-quality, scalable customer acquisition - but more importantly, they have been instrumental in advising our team on how to improve the overall performance of the campaign, which has enabled our brand to scale as rapidly as it has."
Leo Haury
CMO, Sleepgram